Mountain Dew is starting off 2018 with more adventure, excitement and thrill!
The bold and daring beverage brand from PepsiCo has partnered with one of the biggest celebrities in the region – Hritik Roshan, choosing him as their next big brand ambassador.
Mountain Dew and its newest Brand Ambassadors launched things in style at a star-studded event that was attended by celebrities, socialites and fans alike.
The all-star event wasn’t just your run-of-the-mill boring one. Instead, the brand pulled out all stops and installed a Virtual Reality setup where the guests could experience’s Mountain Dew’s bold new campaign in an immersive fashion.
The recognizable face – and for the first time a locally relevant one – fits perfectly well with the brand since Hrithik is considered as a daring adventure-junkie and someone who the fans are excited to see!