MCB Arif Habib’s WhySave Initiative Encourages Youngsters to Save from an Early Age


Expect the best, prepare for the worst. – M Ali Jinnah

From a young age many of us dream of enjoying financial success and as we become older securing financial freedom.

Our aspirations and goals revolve around building a comfortable lifestyle, enjoying life’s finer things and travel, giving the best to our kids and living life to its fullest. All these require financial planning, a basic roadmap on how much and where we ought to spend and save today for a better tomorrow.

Issue is – how to do it?

MCB-Arif Habib is hoping to spread awareness about the value of saving from a younger age, and giving our youngsters the tools, confidence and facilities to do so.

MCB-Arif Habib Savings and Investments Limited (MCB-AH) is a subsidiary of MCB Bank Limited and one of Pakistan’s largest Asset Management Companies. It enjoys the trust of over 70,000 clients managing over PKR 73 Billion across conventional and Shariah compliant Mutual Funds and Pension Funds.

MCB Arif Habib Launches WhySave

MCB Arif Habib Savings has launched an ongoing campaign over social media called Why Save, one that aims to educate youngsters about how easy, convenient and advantageous it is to save their money, and secure their future by investing.

To accomplish this, MCB Arif Habib Savings is increasing awareness about Mutual Funds as a saving avenue for people of all ages. By busting myths associated with investments, the campaign seeks to address the many concerns people have that hold them back from investing.

MCB Arif Habib is the First Asset Management Company to take an initiative like this which seeks to educate the audience about savings.

Mutual Funds may sound boring and complicated but the company is educating the audience on all fronts on how this is a tool that can enable millions of people to make collective investments. Because it is diverse, affordable and easy to access, MCB Arif Habib is talking to young adults so that they understand its use and plan for their life from an early age.

MCB Arif Habib has also started a web-series to increase awareness about the benefits of savings — and how to accomplish this feat. You can find out more about this here.


The value of saving your money, and that too from a younger age, needs to be fully understood. Better yet, it needs to be done in a way that is consistent with the demands of the modern and always on the move young adults. Many people shy away from financial products, not only because of lack of knowledge but because of never-ending paperwork.

MCB Arif Habib has developed a product for this target demographic – iSave. By using iSave, you can easily open your investment account within 3 minutes which is almost as easy as ordering food online.

MCB Arif Habib’s iSave is aiming to cater to the needs of the tech-savvy generation and may be the most convenient and approachable solution to investments for the younger generation. Here’s why:

  • Is time-efficient (Hardly 3 minutes to open an Account)
  • Does not require frequent visits to the bank or any paperwork
  • All you need is an internet connection and your Phone/computer

While most banking and financial organizations only focus on spending by promoting discounts on cards, it’s refreshing to see a brand highlight a savings culture instead. This innovative approach to saving may just pave the way to fiscal discipline in our younger generation, ensuring their (and Pakistan’s) future is secure.

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